Ask someone under thirty to swallow a capsule and count a dose by hand, and you'll get the same look you'd get handing them a floppy disk. Liquid formats are winning new customers for reasons that have nothing to do with the ingredients inside them. Here's why the format itself has become part of the pitch, and what that actually demands from a formulation before a brand reformats for itAsk someone under thirty to swallow a capsule and count a dose by hand, and you'll get the